Jane McKellar Shares Business As Well As Sun Tzu’s The Art Of War

Sun Tzu is a military general, strategist and philosopher in ancient China who's credited being the author of The Art of War, among the most famous as well as extremely powerful military treatises possibly written. Many leaders and also military strategists, both in the ancient as well as modern time, have utilized this particular piece of literary works to steer them in war. But, several have acknowledged that the information found inside this ancient text does apply in situations aside from war-and one of these individuals is Jane McKellar, a business leader having broad international experience in various sectors of business, such as fast-moving consumer goods (FMCG), digital and Internet, e-commerce and high class goods companies.

 

Ms McKellar strongly believes that the strategies demonstrated in Sun Tzu’s The Art of War may also be used effectively when running a business. She's known for her role in organizing and implementing the biggest perfume launch in the history of Australia: a gathering dubbed as “The Ultimate Girls Night Out”, a dance social gathering conducted for many Australian girls with ages ranging from 10 to 40. This particular party was set up for the release of Elizabeth Arden’s new perfume, curious BRITNEY SPEARS™. It was actually the first of this type in the country and was subsequently honored “Launch of the Year” by AdNews, Australia's top publication helping the advertising, marketing and press industries.

McKellar says that this success has arrived at a time when the company was at its low point and morale was decreasing-and that she has helped the business restore its original rank in the market by motivating employees using philosophies obtained from Sun Tzu’s The Art of War. One of the many essential phrases in the war treatise that has assisted her successfully release the perfume goes, “So a military force has no constant formation, water has no constant shape; the ability to gain victory by changing and adapting according to the opponent is called genius.”

 

Ms McKellar claims that this particular statement just points towards the need for versatility in obtaining victory in business. Another essential factor to company success is actually self-awareness, or perhaps developing a precise understanding of the strong points of the firm and its products. She points out that being aware of your own company is key to efficiently improving it to suit the actual market state: “While at the centre of any successful strategy is a clear understanding of and focus on the core competencies of the business, the strategy itself needs constant review and be tweaked where necessary. Combine this with fluid, entrepreneurial, lateral tactics that work within the prevailing situation, the underdog can most certainly win.”

 

With her acknowledgement of the commonalities among war and business along with the information of Sun Tzu’s lessons, Ms McKellar has helped plenty of companies rise and succeed, not only Elizabeth Arden. She has worked as a board director for a number of businesses, such as Clarisonic, and also www. Ebetgroup.com and has adopted many senior-level positions within huge firms, like Unilever and Microsoft.

 

 

 

Source: http://www.janemckellar.com.au/ is the leading site that discusses how war strategies found in Sun Tzu’s The Art of War can make you gain success both in business and life.