Sun Tzu’s The Art of War is perhaps among the most famous war treatises in the world, and military strategists have utilised its principles to guide wars throughout history. This particular famous ancient text has unquestionable applications in war; however, few individuals realize that Sun Tzu’s knowledge will also be applied in life as well as business. Jane McKellar, an enthusiastic reader of Sun Tzu’s treatise on war, is among those few.
Ms. McKellar is a businesswoman with in depth experience with various international business industries. She actually is the brains behind the very successful fragrance launch within the history of Australia and was also the motivator behind the performance breakthrough that has aided Elizabeth Arden reclaim its position within the beauty industry there. Ms. McKellar provides three fundamental Sun Tzu passages which have inspired how she runs companies:
“If you know your enemy and you know yourself, your victory will not be threatened. If you know the terrain and know the weather, the victory is inexhaustible.”
As stated by Ms. McKellar this particular passage signifies that success could be attained by learning about the different players involved and also elements that can influence business. These players include not only the company as well as its opponents, but also the purchasers and product distributors. She relates that she and her team managed to improve work productivity in shops simply by helping distributors of Elizabeth Arden products know more about the “terrain”; distributors were taught to see and also learn about factors like visitors in stores, file card systems for customers and the optimum time for selling. After this specific simple exercise of “knowing about the terrain”, the firm reaped a 30 percent rise in productivity in a couple of months.
“Victory in war is not repetitious but adapts its form regularly.”
This specific war concept, says Ms. McKellar, is all about modifying your methods to conform to the present trends in the industry. She claims that businesses are “not going to be victorious if you do the same thing over again.” Sun Tzu’s simple passage serves as note for business to never be extremely confident with one prosperous business approach because it poses 2 threats that could gradually assist rivals topple even powerful brands: first, a prosperous marketing and advertising strategy, when repeated many times over, would make even reliable goods seem dull and consequently, unattractive; second, utilizing the same method frequently makes you very predictable, a weak point that competitors can eventually use to their benefit.
“So the important thing in a military operation is victory, not persistence.”
This last essential quote from Sun Tzu’s The Art of War is about recognising when your efforts are not efficient, and then tweaking your techniques to conform to today's market. Ms. McKellar says that while discipline as well as perseverance truly are essential, it is also vital when running a business to find out on time if a technique is not working to help you suppress your losses and move on and make use of a more reliable method.
Source: http://www.jane-mckellar.com shares the three war principles that could change the flow of your business.
No comments:
Post a Comment