Lots of people may think that The Art of War, a recognized war treaty composed by ancient war strategist Sun Tzu, is an odd as well as implausible manual for a business executive. Nonetheless, Jane McKellar probably will disagree. This particular businesswoman, who has gained popularity for her lots of accomplishments both in and out of business, says that this extraordinary publication has given her much knowledge regarding handling a company and also achieving success in many areas of life.
But who is Jane McKellar anyway? Many in the world of business will quickly identify this particular name; besides, McKellar has actually been a part of countless prestigious lists, like Business Class Magazine’s “Top 50 Business Women in Australia,” “Top 10 Marketing Women in Australia,” and USA’s “Who’s Who in Business.” Moreover, she has also been short-listed for Telstra’s Business Woman of the Year, and JML, Macquarie Bank and The Australian have likewise honored her as being Director of the Year for 2 consecutive years, 2005 and 2006.
McKellar is well known for her knowledge of business turnarounds. She is an expert in getting deteriorating companies back to their feet as well as facilitating newly established brands gain a lot of recognition and success. For instance, within the first twelve months of her time as ElizabethArden Australia’s managing director, she arranged the big event introduction of Curious by Britney Spears, an affair that would eventually be referred to as most successful perfume release within the history of Australian marketing. Apart from gaining “Launch of the Year” for this particular event, the company also experienced a significant transformation in sales under her guidance: by the end of her initial year, three Elizabeth Arden fragrances were placed in the top 10 bestselling perfumes in Australia, and profits for the brand’s long-time product Ceramide was enhanced and increased by virtually 80 per cent.
In addition to her great accomplishment with Elizabeth Arden, McKellar has also launched turnarounds for brands such as Stila cosmetics. She headed the purchase of this brand from Estee Lauder in 2006 as well as transitioned it to 14 countries around the world, breaking even for costs after just 8 months immediately after acquisition. McKellar has also acted various senior level roles in both big and small companies. Unilever, Microsoft, NineMSN, Excite.com and also Clarisonic are some of the firms that she has successfully led to success.
So what exactly is McKellar’s real secret to prosperity? She shares that all of her inspirations can be found in the recognized war treaty stated previously, Sun Tzu’s The Art of War. She strongly believes that business, similar to life, is a continuous battle. And therefore, the only method to truly be successful in your endeavors is to address it like one: together with planning and strategizing, reasonable judgment and also unrelenting courage.
Source: http://www.jane-mckellar.com is the leading site that reveals the top qualities of successful CEOs.
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