If you are a business owner, one of the ways that you can do to compete with more recognized, similar companies is by creating a remarkable business catalogue that’s not within the conventions of the brochure most people are acquainted with. The key is to be highly creative and to choose high quality materials that will immediately gain the appreciation and respect of those who will read it.
When most companies present their items in a book or magazine style of catalogue, you can build a more favorable experience for your potential buyers or consumers by providing them a sample of the material with which your items are created. This will not be easy to do with a magazine or book style of catalogue, but this plan will be truly possible if you would use presentation folders with inserts.
When most companies present their items in a book or magazine style of catalogue, you can build a more favorable experience for your potential buyers or consumers by providing them a sample of the material with which your items are created. This will not be easy to do with a magazine or book style of catalogue, but this plan will be truly possible if you would use presentation folders with inserts.
How is this easy? You start by providing a design you want the inserts to have. If you’re in the apparel business, very likely the inserts will contain images of the outfits to sell. On one side of the page, draw squares that you can personally cut out (it would be much better however if the makers of these inserts can cut the hole for you to save time - remember to discuss if they can do that to help you) and attach the material sample or swatch to. You might request for the inserts to be a tiny two-fold kind that you can just glue correctly to generate a single, solid piece when you’re done connecting the swatches. This might seem plenty of work but the concept really is easy-to-implement and the even better thing is that your brochure will not be like what most have been offered before.
Yet another way of making this responsive catalogue is by making pockets for the inserts where you can place the samples. The samples will not be as safe, however, and will likely get lost but this strategy is just as effective.
Now, if you’re really out to impress and considerably set your brand apart from the competition, obtain inspiration from books - pop-up books and the likes of Griffin and Sabine by Nick Bantock. Start out with a high-quality presentation folder that expands so the inserts can be multi-dimensional. You can turn the presentation of your items into a story and put in more objects to the inserts to turn catalogue-watching into a fun filled and highly sensory encounter. Just be sure that your folder and inserts are made with the highest quality materials and can withstand the customisations that you need to do.
Versatility and uniqueness are typically an advantage when it comes to business and marketing. Whether or not you’re a small business, do not be short of creative vision, transform very simple yet high quality products such as presentation folders and inserts into impressive tools for your business.
Content resource - Form Showcase Creative, the leading company when it comes to innovative products for business marketing tools.
No comments:
Post a Comment